Super Bowl And Logistics

The Super Bowl is one of the most exciting events in the United States. It is the annual league championship game of the National Football League. The Super Bowl is not just a football game; it is an event that combines multiple entertainment elements. Besides the fierce competition between the two teams, half-time shows and commercials also have their own fans. According to Statista’s 2021 survey, 43% of Super Bowl viewers said they are tuned in to watch commercials.

The Super Bowl’s origin goes back to 1960s by founding of American Football League. Started with 25 million viewers. Last year, in 2022, 115 million fans watched the big event across the world.

The Super Bowl is known as the second-biggest eating day of the year after Thanksgiving. A lot of fans mark their calendar and do preparations like they do for holidays and enjoy the game between two teams for the championship along with more than 100 million viewers worldwide.

Super Bowl and Logistics

Before every big event in the United States, there is a big supply chain supporting the accessibility of goods. Black Friday, Thanksgiving, Christmas, and the Super Bowl are some of the biggest events for consumers and for the logistics industry.

Based on YouGov's study, Super Bowl fans have certain favorite snacks to eat while enjoying the game. Chips and dip and chicken wings are the favorites among Americans for this event.

40% of Americans will include cans of soda to quench their thirst while enjoying the game with their snacks. About 31% of the adults’ plan is to crack a beer while watching the show.

Over 12 billion chicken wings, 50 million cases of beer, 28 million pounds of chips, and 54 million avocados will be consumed on the day of the Super Bowl, which equals more than 30 thousand truckloads.

Timely delivery is another critical aspect of Super Bowl food coordination. During busy seasons, supply chain providers cannot leave any room for errors. They must prepare for any hazard or problem. Truck driver shortage, weather conditions, equipment delays, possible limitations and requirements for the carrying of certain goods.

The Super Bowl is the second-biggest eating day of the year in the United States. Fans tend to do their shopping for the second Sunday of February 1 or 2 days before. This means that logistics companies have a small window of time to deliver the goods. In order for fans to access what they need; the items should be on the shelves no later than Friday. The most wanted and consumed items for the Super Bowl are chips, avocados, popcorn, nuts, beer, chicken wings, pizza, and cheese. Some of these goods have a shorter shelf life, so the delivery time is crucial for the Super Bowl. Delivering too early or too late can be considered unsuccessful.

Busy seasons mean more demand from consumers; more demand requires more supply, and more supply results in more business in the logistics industry. Logistics companies should be taking advantage of the busy seasons and days like this to reach their goals.