Homeland Security investigative agency seeks rebrand, without ICE

The investigative arm of the Department of Homeland Security is launching a new effort this week to distance itself from U.S. Immigration and Customs Enforcement, its parent agency, because officials say the contentious politics of immigration enforcement have undercut its efforts to combat transnational crime.

Homeland Security Investigations will remain a branch of ICE but will debut its own website next week – scrubbed of ICE insignia — and give employees new email addresses. The rebranding effort will prominently feature HSI’s own badge and emphasize its affiliation with the Department of Homeland Security, instead of ICE.