Business
Which Global Brands Are Most Associated With Ramadan?
See this visualization first on the Voronoi app.
Which Brands are Associated With Ramadan?
This was originally posted on our Voronoi app. Download the app for free on Apple or Android and discover incredible data-driven charts from a variety of trusted sources.
Ramadan is the ninth month of the Islamic calendar, observed by Muslims worldwide as a month of fasting, prayer, reflection, and community.
And despite it being first and foremost a spiritual period, business activity in certain sectors—food, retail, and entertainment—tends to rise in Muslim-majority countries.
As a result, some global brands have begun to see this period as an opportunity to market their identity, leaning in on the theme of connection and community.
TGM Research conducted a survey in 2023, asking 9,672 respondents in 15 countries a variety of questions. One of them included:
Which brands come to mind first when thinking of Ramadan?
We visualize their responses in the graphic above and delve into a little bit of detail below.
Ranked: Global Brands Associated With Ramadan
Coca-Cola leads the lists with 8.1% of those surveyed picking the beverage giant as the brand they most associate with Ramadan.
In case this comes as a surprise, Coca-Cola has launched numerous ad campaigns for Ramadan in previous years, focusing on spreading happiness and kindness, drawing upon the power of human connection to create a positive image of the brand.
| Rank | Brand | % of respondents |
|---|---|---|
| 1 | 🇺🇸 Coca-Cola | 8.1% |
| 2 | 🇧🇠Marjan Group | 4.3% |
| 3 | 🇬🇧 Vimto | 3.7% |
| 4 | 🇸🇦 Almarai | 3.5% |
| 5 | 🇨🇠Nestle | 3.2% |
| 5 | 🇺🇸 Pepsi | 3.2% |
| 5 | 🇺🇸 Nike | 3.2% |
| 8 | 🇲🇾 Yusuf Taiyoob | 2.9% |
| 9 | 🇺🇸 Amazon | 2.7% |
| 9 | 🇩🇪 Adidas | 2.7% |
In second place is the Marjan Group, a producer of water tanks and filtration systems, with about half (4.3%) of Coke’s presence.
At third, is another beverage company, Vimto, founded in 1908 in the United Kingdom. In 1927 Vimto introduced its cordial to the Middle East, which has become a key part of breaking fasts during the holy month.
Saudi Arabian multinational dairy company, Almarai was picked fourth by 3.5% of the respondents, and after it, comes three global brands—Nestle, Pepsi, Nike—all sitting at 3.2%.
Aside from several ad campaigns, Nike launched a special-edition sneaker named “dusk to dawn” in 2018, a nod to how Ramadan observers went about their day while fasting.
The shoe was created in collaboration with Lebanese artist, Ali Chaaban, who aimed to “create a new essence to running in the Arab world.”
Nike has also created several campaigns featuring Muslim athletes, including Zahra Lari, an Emirati figure skater who was the first woman to compete internationally while wearing a hijab.
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Misc
The Evolution of U.S. Beer Logos
In this graphic, we analyze the evolution of popular U.S. beer logos like Budweiser, Coors Light, Bud Light, and more.
The Evolution of U.S. Beer Logos
This was originally posted on our Voronoi app. Download the app for free on iOS or Android and discover incredible data-driven charts from a variety of trusted sources.
Despite selling a popular product, beer companies have to be creative to stand out in a competitive market.
In this graphic, we analyze the evolution of some U.S. beer logos based on various sources. We chose brands based on a mixture of criteria, including popularity (based on YouGov surveys), availability of logo assets, and those with interesting developments.
Bud Light Back to the ’80s
Despite recent backlash and calls for a boycott after sending a commemorative can to transgender influencer Dylan Mulvaney, Bud Light remains one of America’s best-selling beers.
The brand of light beer, owned by the Anheuser-Busch company, has switched from its more circular logo with italic letters adopted in the 1990s back to the Bud Light badge of the 1980s. It is composed of heavy uppercase lettering, written in two levels in a shade of blue with the inscription placed on a solid white background and enclosed in a thin rectangular frame.
Miller Lite Goes Old School
After following a similar approach to Bud Light’s branding throughout the 2000s, Miller Lite decided to undergo a major rebranding in 2014.
The company returned to its 1970s roots, once again combining a white can with its original blue, gold, and red logo. The redesign was largely considered a success, given that Miller Lite sales immediately increased following the change.
A Symbol of American Brewing
The oldest brand on our U.S. beer list, the Budweiser logo, has undergone more than 15 changes over the years.
The design of two connected triangles represents a red bow tie, as a symbol of American brewing.
The colors of the Budweiser logo include a vibrant red, which helps the logo stand out and be easily recognizable from a distance. Studies also suggest that the color red stimulates appetite. Meanwhile, the white inscription symbolizes purity and cleanliness.
Curious to learn more about the beer market? Check out this graphic about global beer consumption.
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