Consumer Insights

Survey data made easy

Master trends, brands, and markets. With Consumer Insights you get access to all results of our exclusive surveys on brands and audiences. We provide you with the customer insights you need to make the right data-driven decisions for your business.

Our solutions

Understand consumer behavior

Consumer trends

Anticipate your customers' needs

Observe changes in consumer attitudes and behavior
Identify which audience is driving a trend
Quantify the potential impact of your decisions

Brands

Your brand is the real MVP

Give your brand the competitive edge
See yourself as your customers do, using our KPIs
Benchmark your brand against your competition

Audiences

Put customers first

Identify your target audience by demographics, psychographics, and behaviors
Create customer segmentations and compare results in one table
Download the data and build a vivid portrait of your core audience

Easy access

Get started with our consumer and brand surveys

Global survey data by country or territory

Travel the world with our exclusive Global survey. Our data covers 50+ countries with up to 60,000 respondents per country.

Global survey data by topic or industry

Discover more than 500 industries and topics from the online and offline world. Collect a wealth of insights from the markets and audiences that are most important to you.

Brand KPIs

Our Brand KPI survey contains key performance indicators for over 10,000 brands. It’s the perfect tool for brand strategists, product managers, media planners and anyone interested in brand performance.

Pulse

Go beyond the 'what' to uncover the 'why'. Our Pulse survey tracks macro and micro trends across society and key consumer industries to help you understand what drives consumers.

Media

Know where to meet your audience. Our Media survey tracks how consumers interact with the full range of media to help you make more informed content and marketing decisions.

See the results

Survey library

Access exclusive, detailed and partner surveys on key industries since 2018.

New

Consumer Insights: new global survey data

Discover the latest 2025 Q2 Global survey insights in our Consumer Insights tool.

New survey data for 39 countries
Additional results from 119,074 online interviews
Over 50 topics and industries
more than 11,000 Brands covered

Survey data made easy!

New

Consumer Insights: new media survey

We have released a new Media survey for Germany, the United Kingdom, and the United States.

TV, streaming, radio, music, podcasts, social media, books, newspapers, and magazines
Frequency of use, last usage, time spent, and brand reach across media types
New survey data for 3 countries every month

New

Consumer Insights: new pulse survey

We have released the new Pulse survey for Germany, the United Kingdom, and the United States.

Consumer typologies and AI adoption
Consumer confidence, trust, mindset, feelings, and political stance
Industry attitudes, behaviors, drivers, and barriers
New monthly survey data for all 3 countries

Features & functions

Unlock the potential of the Consumer Insights tool

Analyze

Analyze survey data

Bolster your analysis by using simple tables and cross tables to get an intuitive understanding of your core target audience. Get the big picture and find the devil in the detail.

Visualize

Visualize your analysis

Tables are too dry for you? Make your analysis accessible and appealing and highlight your findings. Choose from a variety of visualization options, with just one click.

Refine & Filter

Refine and filter for customized insights

Apply advanced filtering options to focus your insights. Use our predefined target audiences or create your own multi-dimensional personas based on thousands of demographics, psychographics, lifestyles, and behaviors to choose from.

Compare

Compare countries and years

Compare consumer behavior by country or territory, and create time series across years for trend analyses.

Export

Export your results

Seamlessly integrate the results of your analysis into your workflow by exporting them as CSV. Or create and export PowerPoint presentations to efficiently share your insights.