Christopher Ross
Research expert
Detailed statistics
Global influencer marketing value 2015-2025
Detailed statistics
Global influencer marketing value 2015-2025
Detailed statistics
Global number of influencer marketing companies 2015-2025
Detailed statistics
Global number of influencer marketing companies 2015-2025
Detailed statistics
Most common reasons for creating public content 2024
Detailed statistics
Most common reasons for creating public content 2024
Global influencer marketing value 2015-2025
Influencer marketing market size worldwide from 2015 to 2025 (in billion U.S. dollars)
Global influencer marketing value 2015-2025
Influencer marketing market size worldwide from 2015 to 2025 (in billion U.S. dollars)
Influencer marketing platform market size worldwide 2022-2025
Influencer marketing platform market size worldwide from 2022 to 2025 (in billion U.S. dollars)
Influencer marketing platform market size worldwide 2022-2025
Influencer marketing platform market size worldwide from 2022 to 2025 (in billion U.S. dollars)
Global number of influencer marketing companies 2015-2025
Number of influencer marketing companies worldwide from 2015 to 2025
Global number of influencer marketing companies 2015-2025
Number of influencer marketing companies worldwide from 2015 to 2025
Number of influencers brands worked with worldwide 2024
Number of influencers brands worked with worldwide as of February 2024
Number of influencers brands worked with worldwide 2024
Number of influencers brands worked with worldwide as of February 2024
Influencer marketing engagement rates worldwide 2023, by industry
Influencer marketing engagement rates worldwide in 2023, by average engagement rate
Influencer marketing engagement rates worldwide 2023, by industry
Influencer marketing engagement rates worldwide in 2023, by average engagement rate
Marketers' perceptions of the future of influencer marketing in Western Europe 2024
Percentage of marketing decision makers agreeing on the state of influencer marketing in selected countries in Western Europe as of July 2024
Marketers' perceptions of the future of influencer marketing in Western Europe 2024
Percentage of marketing decision makers agreeing on the state of influencer marketing in selected countries in Western Europe as of July 2024
Influencer marketing share of marketing budgets in Western Europe 2024, by country
Share of marketing budget spent on influencer marketing in selected countries in Western Europe as of July 2024
Influencer marketing share of marketing budgets in Western Europe 2024, by country
Share of marketing budget spent on influencer marketing in selected countries in Western Europe as of July 2024
Influencer advertising spending in Latin America & the Caribbean 2017-2029, by market
Influencer advertising spending in Latin America and the Caribbean from 2017 to 2029, by market (in million U.S. dollars)
Influencer advertising spending in Latin America & the Caribbean 2017-2029, by market
Influencer advertising spending in Latin America and the Caribbean from 2017 to 2029, by market (in million U.S. dollars)
Influencer advertising spending in Brazil 2019-2029
Influencer advertising spending in Brazil from 2019 to 2029 (in million U.S. dollars)
Influencer advertising spending in Brazil 2019-2029
Influencer advertising spending in Brazil from 2019 to 2029 (in million U.S. dollars)
Influencer marketing expenditure in the U.S. 2021-2026
Creator revenues from sponsored content in the United States from 2021 to 2026 (in billion U.S. dollars)
Influencer marketing expenditure in the U.S. 2021-2026
Creator revenues from sponsored content in the United States from 2021 to 2026 (in billion U.S. dollars)
Influencer advertising spending in Canada 2017-2030
Influencer advertising spending in Canada from 2017 to 2030 (in million U.S. dollars)
Influencer advertising spending in Canada 2017-2030
Influencer advertising spending in Canada from 2017 to 2030 (in million U.S. dollars)
Ad spending change in the influencer advertising segment Indonesia 2018-2030
Ad spending change in the influencer advertising segment of the advertising market in Indonesia from 2018 to 2030
Ad spending change in the influencer advertising segment Indonesia 2018-2030
Ad spending change in the influencer advertising segment of the advertising market in Indonesia from 2018 to 2030
Share of social media users who follow influencers APAC 2024, by country
Share of users saying they follow influencers or experts on social media in the Asia-Pacific region as of 3rd quarter 2024, by country or territory
Share of social media users who follow influencers APAC 2024, by country
Share of users saying they follow influencers or experts on social media in the Asia-Pacific region as of 3rd quarter 2024, by country or territory
Most popular influencer genres in Australia 2025
Most popular influencer genres in Australia as of March 2025
Most popular influencer genres in Australia 2025
Most popular influencer genres in Australia as of March 2025
Most popular influencer genres in China 2025
Most popular influencer genres in China as of March 2025
Most popular influencer genres in China 2025
Most popular influencer genres in China as of March 2025
Share of marketing budgets spent on influencer marketing worldwide 2025
Share of marketing budgets spent on influencer marketing according to marketers and industry leaders worldwide as of January 2025
Share of marketing budgets spent on influencer marketing worldwide 2025
Share of marketing budgets spent on influencer marketing according to marketers and industry leaders worldwide as of January 2025
Marketing budget share allocated to video worldwide 2024
Share of marketing budgets allocated to video by marketers worldwide in 2024
Marketing budget share allocated to video worldwide 2024
Share of marketing budgets allocated to video by marketers worldwide in 2024
Key criteria for selecting TikTok influencers worldwide 2025
Main criteria for selecting TikTok influencers according to marketers worldwide as of February 2025
Key criteria for selecting TikTok influencers worldwide 2025
Main criteria for selecting TikTok influencers according to marketers worldwide as of February 2025
Key challenges of monetizing content on TikTok worldwide 2025
Main challenges of monetizing content on TikTok according to marketers worldwide as of February 2025
Key challenges of monetizing content on TikTok worldwide 2025
Main challenges of monetizing content on TikTok according to marketers worldwide as of February 2025
Objectives with influencers for fashion and beauty holiday marketing worldwide 2024
Top objectives fashion, lifestyle, and beauty professionals aim to achieve with influencers and celebrities in holiday marketing worldwide as of October 2024
Objectives with influencers for fashion and beauty holiday marketing worldwide 2024
Top objectives fashion, lifestyle, and beauty professionals aim to achieve with influencers and celebrities in holiday marketing worldwide as of October 2024
In-demand influencers for fashion and beauty holiday marketing worldwide 2024
Type of influencers fashion, lifestyle, and beauty professionals plan on collaborating with for holiday marketing worldwide as of October 2024
In-demand influencers for fashion and beauty holiday marketing worldwide 2024
Type of influencers fashion, lifestyle, and beauty professionals plan on collaborating with for holiday marketing worldwide as of October 2024
Leading influencer types marketers planned to invest in worldwide 2024
Leading influencer types marketers planned to invest in 2024 worldwide as of October 2023
Leading influencer types marketers planned to invest in worldwide 2024
Leading influencer types marketers planned to invest in 2024 worldwide as of October 2023
Marketers plans to use AI in influencer marketing 2025
Share of marketing professionals planning on using artificial intelligence (AI) for influencer marketing worldwide as of January 2025
Marketers plans to use AI in influencer marketing 2025
Share of marketing professionals planning on using artificial intelligence (AI) for influencer marketing worldwide as of January 2025
Marketers' views on AI's impact on influencer marketing outcomes worldwide 2025
Share of marketing professionals reporting artificial intelligence's (AI) impact on influencer marketing outcomes worldwide as of January 2025
Marketers' views on AI's impact on influencer marketing outcomes worldwide 2025
Share of marketing professionals reporting artificial intelligence's (AI) impact on influencer marketing outcomes worldwide as of January 2025
Live streaming content creators revenue share on selected global platforms 2025
Share of content creators earnings on selected online video and live streaming platforms worldwide as of February 2025
Live streaming content creators revenue share on selected global platforms 2025
Share of content creators earnings on selected online video and live streaming platforms worldwide as of February 2025
Highest-earning content creators 2024
Estimated annual earnings of social media and video creators in 2024 (in million U.S. dollars)
Highest-earning content creators 2024
Estimated annual earnings of social media and video creators in 2024 (in million U.S. dollars)
Most common reasons for creating public content 2024
Leading reasons for creating public content on social media according to content creators worldwide in 2024
Most common reasons for creating public content 2024
Leading reasons for creating public content on social media according to content creators worldwide in 2024
Most impactful tech trends for creators worldwide 2024
Most impactful technology trends that raise concerns for social media creators globally as of April 2024
Most impactful tech trends for creators worldwide 2024
Most impactful technology trends that raise concerns for social media creators globally as of April 2024
Popular political content live streamers 2024, by hours watched
Most watched political content creators on selected livestreaming platforms worldwide between January to September 2024, by hours watched
Popular political content live streamers 2024, by hours watched
Most watched political content creators on selected livestreaming platforms worldwide between January to September 2024, by hours watched
Opinions on companies' AI marketing content disclosure obligation 2023
Creators and users attitudes towards an obligation to reveal when using marketing content generated by artificial intelligence (AI) worldwide in 2023
Opinions on companies' AI marketing content disclosure obligation 2023
Creators and users attitudes towards an obligation to reveal when using marketing content generated by artificial intelligence (AI) worldwide in 2023
TikTok/Douyin: brand value 2021-2025
Brand value of TikTok/Douyin worldwide from 2021 to 2025 (in billion U.S. dollars)
TikTok/Douyin: brand value 2021-2025
Brand value of TikTok/Douyin worldwide from 2021 to 2025 (in billion U.S. dollars)
Most popular TikTok users worldwide 2025
Most-followed creators on TikTok worldwide as of January 2025 (in millions)
Most popular TikTok users worldwide 2025
Most-followed creators on TikTok worldwide as of January 2025 (in millions)
Most mentioned brands on TikTok worldwide 2024, by influencers
Leading brands on TikTok worldwide in 2024, by number of influencers mentioning them (in 1,000s)
Most mentioned brands on TikTok worldwide 2024, by influencers
Leading brands on TikTok worldwide in 2024, by number of influencers mentioning them (in 1,000s)
Instagram: brand value 2020-2024
Brand value of Instagram worldwide from 2020 to 2024 (in billion U.S. dollars)
Instagram: brand value 2020-2024
Brand value of Instagram worldwide from 2020 to 2024 (in billion U.S. dollars)
Instagram's ad revenue worldwide 2017-2024
Advertising revenue of Instagram worldwide from 2017 to 2024 (in billion U.S. dollars)
Instagram's ad revenue worldwide 2017-2024
Advertising revenue of Instagram worldwide from 2017 to 2024 (in billion U.S. dollars)
Countries with the most Instagram users 2025
Leading countries based on Instagram audience size as of February 2025 (in millions)
Countries with the most Instagram users 2025
Leading countries based on Instagram audience size as of February 2025 (in millions)
YouTube: brand value 2020-2024
Brand value of YouTube worldwide from 2020 to 2024 (in billion U.S. dollars)
YouTube: brand value 2020-2024
Brand value of YouTube worldwide from 2020 to 2024 (in billion U.S. dollars)
YouTube influencer engagement rates worldwide 2023
YouTube influencer engagement rates worldwide in 2023, by follower count
YouTube influencer engagement rates worldwide 2023
YouTube influencer engagement rates worldwide in 2023, by follower count
Leading streamers on Rumble Q2 2024, by average viewers
Most popular streamers and live content creators on Rumble worldwide as of 2nd quarter 2024, by average viewers (in 1,000s)
Leading streamers on Rumble Q2 2024, by average viewers
Most popular streamers and live content creators on Rumble worldwide as of 2nd quarter 2024, by average viewers (in 1,000s)
Product search platform usage reasons among internet users vs. Gen Z 2024
Reasons for product search platform usage among internet users vs Gen Z from selected countries as of June 2024
Product search platform usage reasons among internet users vs. Gen Z 2024
Reasons for product search platform usage among internet users vs Gen Z from selected countries as of June 2024
Perceived usefulness of influencers worldwide 2024, by topic
Share of consumers who believed influencers were a useful source of information on selected topics worldwide as of May 2024
Perceived usefulness of influencers worldwide 2024, by topic
Share of consumers who believed influencers were a useful source of information on selected topics worldwide as of May 2024
Perceived usefulness of fashion influencers worldwide 2024
Share of consumers who believed influencers were a useful source for information on clothing and fashion topics worldwide as of May 2024
Perceived usefulness of fashion influencers worldwide 2024
Share of consumers who believed influencers were a useful source for information on clothing and fashion topics worldwide as of May 2024
Frequency of discovering brands from influencers by global consumers 2024, by country
Frequency of discovering new brands from influencers according to consumers in selected countries worldwide as of December 2024
Frequency of discovering brands from influencers by global consumers 2024, by country
Frequency of discovering new brands from influencers according to consumers in selected countries worldwide as of December 2024
Perceived trustworthiness of influencer recommendations worldwide 2024, by country
Share of consumers who trust influencers' recommendations in selected countries worldwide as of December 2024
Perceived trustworthiness of influencer recommendations worldwide 2024, by country
Share of consumers who trust influencers' recommendations in selected countries worldwide as of December 2024
Opinion on influencer authenticity and brand relationship worldwide 2024, by country
Share of consumers who value influencer authenticity and brand relationship transparency in selected countries worldwide as of December 2024
Opinion on influencer authenticity and brand relationship worldwide 2024, by country
Share of consumers who value influencer authenticity and brand relationship transparency in selected countries worldwide as of December 2024
Consumer preference of influencer content type worldwide 2024, by country
Share of consumers who prefer different types of influencer content in selected countries worldwide as of December 2024
Consumer preference of influencer content type worldwide 2024, by country
Share of consumers who prefer different types of influencer content in selected countries worldwide as of December 2024
Consumer purchases based on celebrities and influencer ads 2024, by country
Share of consumers who bought a product advertised by celebrities and influencers in selected countries worldwide as of December 2024
Consumer purchases based on celebrities and influencer ads 2024, by country
Share of consumers who bought a product advertised by celebrities and influencers in selected countries worldwide as of December 2024
Impact of social media influencers on trip planning worldwide 2024, by generation
Share of tourists who relied on social media influencers to plan their last trip worldwide as of November 2024, by generation
Impact of social media influencers on trip planning worldwide 2024, by generation
Share of tourists who relied on social media influencers to plan their last trip worldwide as of November 2024, by generation
People buying products due to celebrity ads in selected countries worldwide 2025
Share of people buying products due to celebrity or influencer ads in 53 countries & territories worldwide, as of January 2025
People buying products due to celebrity ads in selected countries worldwide 2025
Share of people buying products due to celebrity or influencer ads in 53 countries & territories worldwide, as of January 2025
Online content leading Generation Z to purchases worldwide 2024, by content type
Share of generation Z influenced to purchase by online content worldwide in 2024, by content type
Online content leading Generation Z to purchases worldwide 2024, by content type
Share of generation Z influenced to purchase by online content worldwide in 2024, by content type
Consumer purchasing affected by aspects of influencer content worldwide 2024
Share of consumers whose purchasing decisions were influenced by selected aspects of influencer content in selected countries worldwide as of September 2024
Consumer purchasing affected by aspects of influencer content worldwide 2024
Share of consumers whose purchasing decisions were influenced by selected aspects of influencer content in selected countries worldwide as of September 2024
Share of shoppers to influencers and celebrities worldwide 2024, by generation
Share of consumers who bought a product from influencers and celebrities worldwide in 2024, by generational cohort
Share of shoppers to influencers and celebrities worldwide 2024, by generation
Share of consumers who bought a product from influencers and celebrities worldwide in 2024, by generational cohort
Consumer purchases via influencer links worldwide 2024, by country
Share of consumers who made purchases through influencers' links in the past six months in selected countries worldwide as of December 2024
Consumer purchases via influencer links worldwide 2024, by country
Share of consumers who made purchases through influencers' links in the past six months in selected countries worldwide as of December 2024
Age groups targeted by influencer marketing globally 2023
Age groups most often targeted with influencer marketing according to communications specialists worldwide as of October 2023
Age groups targeted by influencer marketing globally 2023
Age groups most often targeted with influencer marketing according to communications specialists worldwide as of October 2023
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