Online video content creators - statistics & facts

Key insights

Global vlog viewership reach Q1 2024
23.3%
Highest earning YouTuber in 2023
Mr.Beast
Top VTuber worldwide
Miko Ch. さくらみこ @SakuraMiko

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Online video usage

  • Basic Statistic Weekly time spent with online video worldwide 2018-2023
  • Premium Statistic Global vlog viewership reach 2024, by region
  • Premium Statistic Vlogs: global audience reach 2024, by age and gender
  • Premium Statistic Highest-earning content creators 2024
  • Premium Statistic Global media and internet revenue 2024-2028, by segment
  • Premium Statistic U.S. daily social video consumption 2019-2028
  • Premium Statistic U.S. most used social video platform 2024
  • Premium Statistic Leading VTubers 2024, by average viewers
  • Basic Statistic Live streaming content creators revenue share on selected global platforms 2025

YouTube creators

  • Basic Statistic All-time most viewed YouTube channel owners 2025
  • Basic Statistic YouTube: most subscribed channels 2025
  • Premium Statistic Highest-earning YouTube stars 2023
  • Basic Statistic Total YouTube advertising payout 2020-2022
  • Basic Statistic Copyright claims to YouTube H1 2023, by detection method
  • Basic Statistic Status of automatically detected copyright claims to YouTube H1 2023
  • Basic Statistic Disputed YouTube copyright claims H1 2023, by resolution
  • Premium Statistic MrBeast monthly video views 2020-2024

Twitch streamers

TikTok creators

  • Basic Statistic Most liked TikTok videos of all time 2023
  • Premium Statistic Most popular TikTok users worldwide 2025
  • Premium Statistic Highest-paid TikTok stars 2023
  • Basic Statistic Jobs supported and GDP contribution by SMEs on TikTok in Europe 2023
  • Premium Statistic Elements found in global TikTok videos 2022-2023
  • Premium Statistic TikTok: videos posted weekly 2023-2024, by account size
  • Premium Statistic TikTok: number of views per video 2023, by account type
  • Premium Statistic TikTok influencer engagement rates worldwide 2023
  • Basic Statistic Pet influencers on TikTok 2023, by followers
  • Premium Statistic Most-followed influencers on Douyin in China 2023

OnlyFans

  • Premium Statistic OnlyFans.com monthly traffic volume 2024
  • Premium Statistic Countries with the highest monthly traffic volume to OnlyFans.com 2024
  • Basic Statistic OnlyFans global net revenue 2021-2023, by region
  • Premium Statistic Number of OnlyFans posts 2022-2025
  • Basic Statistic Number of OnlyFans accounts 2021-2025

Kick

  • Premium Statistic Most popular Kick streamers 2024, by hours watched
  • Basic Statistic Leading female Kick streamers 2023, based on hours watched
  • Basic Statistic Emerging Kick streamers 2023, based on hours watched
  • Premium Statistic Global Kick creators earnings based on number of subscribers 2023
  • Premium Statistic Leading live streaming global gambling channels 2023, by hours watched

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